Amanda Strang, Anna Wintour, Burberry, Cara Delevingne, Clare Maguire, Clemence Poesy, Jourdan Dunn, Kate Moss, Kim Min Hee, Lily Donaldson, Maggie Gyllenhaal, Mario Testino, Marion Caunter, Mira Duma, Nadine Labaki, Naomi Campbell, Paloma Faith, Patchwork, Pattern & Prints, Raya Abirached, Sam Smith, Susanne Wuest
Burberry today showed its Womenswear Autumn/Winter 2015 collection, entitled “Patchwork, Pattern & Prints”, bringing its global family of iconic talent to celebrate together for the first time.
British Burberry models and current faces of the brand’s campaigns Kate Moss, Cara Delevingne, Naomi Campbell and Jourdan Dunn, came together to see the new collection in Kensington Gardens, London. Other guests included musicians Sam Smith and Paloma Faith, actors Maggie Gyllenhaal, Kim Min Hee, Clemence Poesy, Amanda Strang, Marion Caunter, Susanne Wuest and Nadine Labaki, as well as Mario Testino, Mira Duma, Lily Donaldson, and Raya Abirached.
Following her performance at the Burberry menswear show in January, British singer-songwriter Clare Maguire returned, playing four songs live including an original composition, “Give Me”, written exclusively for the show, “Will You Love me Tomorrow”, “House of the Rising Sun”, and “My Sweet Lord”. Clare was accompanied by London Contemporary Voices, The Langley Sisters and her band.
Burberry partnered with Twitter to offer users the chance to capture pictures of the show, live from the runway, from anywhere in the world. By tweeting to the Burberry account during the show, users were able to trigger a camera to take a photograph from the best vantage point within the show space as models walked down the runway. Each picture was personalised and tweeted back to them. #Tweetcam is the latest activity in Burberry and Twitter’s history of collaborative innovation.
Live streaming on LINE
In a platform first, users of Burberry’s LINE account in Japan were able to watch the show live. Earlier this month, Burberry announced their partnership with LINE, the fastest growing global messaging platform, and celebrated the collaboration with a short exclusive animation featuring Anna Wintour, Cara Delevingne, Mario Testino, and Christopher Bailey, alongside the platform’s most popular characters Brown and Cony.
The Burberry show on Snapchat
Key moments from today’s show were captured live alongside backstage and guest arrivals, contributing to Snapchat’s “Fashion Week in LDN” story.
Personalised Runway Made to Order products
Immediately after the show ponchos, capes, coats, The Bucket Bag, and Long Fringe Scarves from the collection were made available to purchase and personalise as part of Burberry’s Runway Made to Order service. A set of runway-inspired nail colours were also made available for immediate purchase. Each exclusively handcrafted piece can be purchased from Burberry.com and by appointment in selected stores globally, until 9 March.
Real-time runway access through live streams globally on Burberry.com, Burberry’s Facebook, Twitter and WeChat and LINE. Burberry cinemagraphs were introduced on the brands Instagram account, highlighting the platform’s new looped video functionality. Instant publishing from the show on Facebook, Twitter, Instagram,Vine and Sina Weibo.
“Patchwork, pattern & prints” collection
Previewing a womenswear collection of paisley and floral bohemian prints inspired by Durham quilts, patchwork prints and animal and camouflage printed lace. Introducing The Bucket Bag, The Long Fringe Scarf in check cashmere, the Ponytail boot and The Burberry Round Shades collection of sunglasses.
Introducing the “Patchwork, Pattern & Prints” Make-up look, featuring an earthy sun-kissed colour palette of smokey shades, a matte lip and natural glowing skin. Guests wearing Burberry Make-up included Naomi Campbell, Cara Delevingne, Maggie Gyllenhaal, Clemence Poesy, Susanne Wuest, Kim Min Hee and Nadine Labaki.